Manara's career is exemplary as evidence of the ability of his art, and of the whole comic, of being able to dialogue as an autonomous language, with other sectors of culture and communication, among which we can also include advertising. Milo's mastery of illustrating, with a single image, a concept, a claim of a brand, a brand, a commercial campaign is well evidenced by the images of this gallery, in which the female figures symbolizing the art of Manara, are at the service of the reference promotional message, delicate, dreamy, imaginative and not at all free.